Urie, Andrew2022-06-202022-06-202017Urie, A. (2017). Hyping the hyperreal: Postmodern visual dynamics in Amy Heckerling’s Clueless. Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy. 4(1). http://journaldialogue.org/issues/v4-issue-1/hyping-the-hyperreal-postmodern-visual-dynamics-in-amy-heckerlings-clueless/2378-23312378-2323http://journaldialogue.org/issues/v4-issue-1/hyping-the-hyperreal-postmodern-visual-dynamics-in-amy-heckerlings-clueless/http://nur.nu.edu.kz/handle/123456789/6261An iconic staple of 1990s Hollywood cinema, director-screenwriter Amy Heckerling’s Clueless (1995) is a cult classic. This article examines the film’s postmodern visual dynamics, which parody hyperreal media culture and its connection to feminine teen consumerism amidst the image-saturated society of mid-’90s era Los Angeles. Keywords: Clueless, Amy Heckerling, Jane Austen, Emma, Popular Culture Visual Culture, Film Studies, Media Studies, Postmodernism, HyperrealenAttribution-NonCommercial-ShareAlike 3.0 United StatesType of access: Open AccessArticle