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Item Restricted VIABILITY OF EDIL-ORAL. KZ'S BUSINESS MODEL OF EXPANDING THE BUSINESS TO ELECTRIC MOTORS ASSEMBLY(Nazarbayev University, Graduate School of Business, 2021-12-13) Kozhageldiyev, Azat; Nyssangaliyeva, Ainella; Shamshinova, Akmaral; Mussina, Dinara; Seitova, Merey"Edil-Oral.kz" LLP has been operating in Kazakhstan since 2009 and has been offering maintenance and repairing services for companies in the oil and gas industry. The company plans to broaden its activities and functions by launching the assembly of electric motors (Explosion Proof) in Kazakhstan. The customers of electric motors are expected to be "Samruk-Kazyna" JSC's subsidiaries and affiliates, and oil and gas operators such as NCOC, TCO, KPO. This project aims to evaluate the viability of the assembly of electric motors in Kazakhstan. In this regard, the team has conducted research based on primary and secondary data, analyzed external and internal environment, developed a financial model to determine NPV and break-even value, and attempted to propose an implementation plan. The findings of the research and analysis indicate that although the demand for electrical motors exploited in the oil and gas sector seems scarce (1 high-voltage and 39 low-voltage motors), the industry is still attractive due to inconsiderable threat from competitors and new entrants, preference towards the locally producing companies and support from Kazakhstani government. Additionally, as a result of such endeavor, Edil-Oral would provide opportunities for new workplaces and, overall, contribute to the economy of Kazakhstan. The analysis also shows that Edil-Oral possesses the required comprehensive skills and knowledge to organize such an assembly line and resources and capabilities to exhibit competitive advantage.